Have you ever been driving down the
street and seen an interesting billboard advertisement?
Took a mental note of the company's web address and
thought, "I need to check that out." So did
you ever check it out? Honestly? Chances are, like many
of us, the distractions of life took over and you never
got around to visiting their web site.
Now, think about what that company spent
on that advertising. It wasn't cheap! And the same goes
for you and your business web site. If it's not extremely
memorable that type of advertising will be ineffective.
Very few people are going to jot it down while driving.
You might think you're making an impression, but unless
your company is a household name, that brief encounter
isn't going to translate into the kind of action you
were expecting from your potential customers. Because
of this, it's a questionable investment, at best.
There is a better way...Advertising
Specialties. Yes, those inexpensive give-away items
that sit on customers' desks, in their drawers and on
their refrigerators. These could include t-shirts, key
chains, paperweights, golf tees, stress relievers, staplers,
koozies and much more.
Years ago it was hard to get your message
across on such limited space. But with the advent of
the internet today, a simple marketing message coupled
with a web address can introduce your potential customers
to your best and most thorough salesperson...your company's
web site.
Now don't expect miracles from this
marketing method using advertising specialties. But
the ability to keep your web site address in close proximity
to your customer when they require the services you
offer is worth it. And the small investment required
can lead to a better payoff than those expensive roadside
billboard campaigns.
Some of our clients' most popular items
include pens, koozies, t-shirts, travel mugs and stress
relievers.
To
learn more about the Advertising Specialties we offer,
click here...
