Important Information for Sign Buyers

Sign Buyer's Checklist

• Use of your sign: Are you directing, informing, or selling?



• Display time and conditions: Temporary or permanent? Indoors or outdoors?



• Image you want to project: Professional? Sophisticated? Youthful? Fun? How should it coordinate with your other graphics and advertising?



• Your target customers: Whose attention do you want to attract?



• Viewing distance and time: How far will readers be from the sign? how long will they have to read it?



• Mounting your sign: Where will the sign be displayed? How will it be attached? Will you need the approval of a landlord or local sign code authority?



• Sign copy and layout: What message do you want to communicate in your copy? Do you have special logo or layout requirements?

Designing For Maximum Effectiveness

According to a study by the Pennsylvania College of Optometry, two simple elements can enhance sign effectiveness:

• Adding a border to focus attention on your sign helps the viewer read it 26% faster. That's a big advantage in a fast-paced marketplace.



• By presenting special information in a second color, you increase the reader's retention by 78%. So whatever is most important on your sign, whether it's a phone number or a key word, try using an accent color to draw better response.

Effective Sign Design

Visibility

• Viewing distance is a primary factor. Your sign's lettering must be distinguishable from its surroundings.

Readability

• The viewer's ability to correctly read the message is improved by individual letter distinction.

Legibility

• The characteristic of the letters which make them individually distinguishable from other letters - dependent upon choosing the right type styles and spacing.

Maximum Impact

Maximize advertising impact by making frequent changes to your signs and banners. Displaying the same sign for an extended period of time is less effective. New messages, graphics or colors help your sign stand out from familiar surroundings and draw renewed interest from viewers.

The points above will better help you design a sign that does what it's supposed to do: Getting Your Message Across.

If you have any questions or would like to talk to one of Screenprint Plus' knowledgeable signage staff please contact us. Or to learn more about our signage services click here.