Vehicle Lettering for Maximum Impact and Return on Investment

Vehicle lettering is a smart investment when it comes to marketing dollars. Any business owner would be wise to take into account the information presented below. When it comes to maximum return on investment for your advertising dollars, you can't go wrong with company vehicle lettering.

Multiple Impressions

By displaying your advertising message on your delivery truck or van, you can generate over 600 visual impressions for every mile driven. It's an effective way to build awareness.

Source: Independent study by the American Trucking Association

Proper Use of Lettering

Visibility

• Viewing distance is a primary factor. Your sign's lettering must be distinguishable from its surroundings.

Legibility

• The characteristics of the letters which make them individually distinguishable from other letters - dependent upon choosing the right type styles and spacing.

Readability

• The viewer's ability to correctly read the message is improved by individual letter distinction.

Signs Give You More For Your Money

A highly noticed sign sends your message to more people per dollar invested than any other advertising medium.

For example, if you display a $200 sign for one year at a location where just 10,000 cars pass by every day, you've reached over 3.5 million people - about 15 customers for every penny invested.

Maximum Impact

However, to maximize impact, you should make frequent changes to a sign or banner. While this is more difficult to do when it comes to vehicle lettering, the same impact can be achieved by decorating your company vehicles in different designs rather than keeping them consistent. Keeping one area of your vehicle design identical for company branding and then mixing up your message on other areas of your vehicles will keep your advertising fresh creating more of an impact in your area.

Displaying the same sign for an extended period of time is less effective. New messages, graphics or colors help your sign stand out from familiar surroundings and draw renewed interest from viewers.

A Simple Technique That Can Double Your Exposure

Unfortunately, ordinary vehicle lettering is only visible during daylight hours. Wouldn't it be nice for your advertising investment to impact viewers during the night, as well...ultimately turning your vehicle into a 24 hour/7 day a week moving banner across your town?

For a little extra cost you can get maximum impact from your vehicle lettering by using light reflective vinyl in your design. While other vehicles are driving around in the dark, you're company message will stand out in the night darkness making an even bigger impact on your potential customers. It's a technique we use on all of our company vehicles. And it only works!

Be sure to ask us about this option along with other techniques to help your advertising stand out among the sea of vehicle advertising out there. To learn more about our vehicle lettering services click here or feel free to contact us and talk to one of our knowledgeable staff.